Journal of Digital Business and Marketing (JDBM) welcomes and publishes high-quality, peer-reviewed articles that focus on the strategic, technological, analytical, and managerial aspects of digital business and contemporary marketing practices. The journal accommodates contributions from researchers, lecturers, students, practitioners, and industry experts worldwide. JDBM aims to serve as a scientific platform for disseminating innovative insights, empirical findings, digital transformation strategies, marketing technologies (MarTech), consumer behaviour in digital environments, e-commerce models, and data-driven marketing approaches that advance both theory and practice in the fields of digital business and marketing.
Articles
The effect of personal selling and relationship marketing on customer loyalty and satisfaction as an intervening variable in PT. Welty Indah Perkasa Palembang Branch
Choosing the most suitable sustainability report standard for banking industry: A case study of Bank ABC
The effect of using e-money and self-control on student financial management
Understanding Continued BNPL Usage Behavior in E-Commerce: Extended UTAUT2 with Usage Intention Mediation
Information technology strategic plan for hospital using Ward and Peppard model
The influence of Internal Values, Green Attitudes, Subjective Norms, and on Green Customer Citizenship Behaviours among electric vehicle consumers in Jakarta
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